A to Z: Zenzii

In What's New, Industry News by Accessories Staff



Shawn Li, owner and President of Zenzii

Zenzii is an attitude, a sense of style that is not easily defined. A Zenzii woman is driven by personal style over fashion. She wears what she loves and exudes confident beauty. She isn’t afraid of the spotlight.

History has taught us that women who play it safe rarely reach style icon status. It’s the women who break the rules, stack their bangles high, and pile on the pearls who leave their mark. We want to be a part of that legacy.

We believe women are beautiful and worthy of the spotlight. We also believe in the power of a well-placed accessory. Our mission is to provide a unique selection of statement jewelry and accessories.

Accessories caught up with Shawn Li, owner and President of Zenzii, to discuss the company’s past, present and future.

ZenziiHow long have you been with the company?

Jenny, my wife and I started ZENZii eight years ago.

What is a typical day like for you?

I spend most of my days communicating with the people who keep ZENZii running; our team, our vendors, our customers. I am in a constant state of development between developing new products, relationships and most importantly self development.

What is your favorite part of this industry?

My favorite part of the fashion industry is the excitement that comes with the constant change. Every season brings new trends, inspiration is everywhere and the opportunity is endless.

ZenziiWhat have been some of the biggest challenges in the market lately?

The flip side of the constant changing coin, can be challenging. You think you have the greatest product and three months later is either out or it was such a great idea and now the market is saturated.

What are the newest and exciting changes in the marketplace lately? (i.e. new types of stores you sell, new ways of selling, new technologies, etc.)

The past year we have been picked up by some major department stores and they are using the ZENZii name as opposed to private labels.

Are you launching anything new for Fall/Holiday 2014? (a new classification, new line, new brand, new license, new collaboration, etc.?)In terms of styling, what are you focusing on for the Fall/Holiday season? What’s the newest, exciting trends??

We are doing a lot with various metal designs and materials, such as coated metal and stainless steel.  We are also working on some exciting branding opportunities for the company, including launching a retail site.

ZenziiWhich designers/runway fashion shows have been most influential for you in terms of planning your Fall/Holiday line?

The ZENZii woman sets trends so we are always inspired by personal style and love the street style movement.

Anything else you would like to add?

Even though Shawn doesn’t wear our jewelry, he does know the importance of accessories and his eyeglass collection is mighty impressive.

A to Z: AccessoriesTheShowZenzii was featured in Accessories magazine’s June issue: A look at who and what is hot now–in product, brands, stores, pop culture, business, social media, e-commerce, apps, runway trends, technology, start-ups, museum exhibits and much, much more!

 To read the page, click here.


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