A to Z: Shalom International

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Marni Simmons, Shalom International's creative director

Marni Simmons, Shalom International’s creative director

Shalom International corporation was founded in 1961 by Jack Shalom “ah”, initially operating as a jewelry importer. In the last 20 years, current owners Steve Shalom and Ed Baranoff have guided the company to significant growth in diverse product categories, including hair accessories, infant products (hair accessories, crib shoes, hats, and bibs), general merchandise (electronics, travel accessories, gift bags & totes), and socks/hosiery. SI Corp is a one-stop-shop for retailers in the fashion industry, with the capabilities to provide for specialty retailers, mass market chains, and department stores.

Accessories caught up with Marni Simmons, Creative Director, to discuss Shalom’s past, present and future:

How long have you been with the company?
Over 15 years.

What is a typical day like for you?
Every day is different. One day I’m shopping Europe, the next day I’m reviewing product in a factory in China, another day I’m merchandising new collections in our showroom with my team.

BritishWhat is your favorite part of this industry?
I love shopping all over the world, especially London and Tokyo, finding new trends that I believe in and watching them come to fruition.

What have been some of the biggest challenges in the market lately?
A major challenge has been the economy and the affect it has taken on retail as a whole.  While this is an aspect of business that can’t be directly controlled, we counter it by constantly showing our customers new and fresh product to help drive sales.

What are the newest and exciting changes in the marketplace lately?
Information spreads faster than ever thanks to the Internet, and we can get information about new products out to our customers instantly. E-commerce is also proving to be a tremendous marketplace, and we are expanding our customer base to include web-based retailers.

Cat NecklaceHow do you use social media and how has it helped your brand?
We use our Instagram and Facebook pages to showcase not only our product, but our personality as a company. If someone in the office is wearing a cute hat, a photo goes up on Instagram!

Are you launching anything new for fall/holiday 2014?
We are launching our two new in-house brands–ISC Juniors and ISC Contemporary–for Holiday 2014. We have redesigned our logos, carding, and showroom to broaden our customer base and grow our jewelry business.

In terms of styling, what are you focusing on for the fall/holiday season?
My favorite trend for holiday is celestial, with lots of stars, rough crystals, and iridescent finishes. We are also focusing on oversized stones on cuffs, pendants, and rings.

Which designers/runway fashion shows have been most influential for you in terms of planning your fall/holiday line?
I follow Kate Spade, Marc Jacobs, Tom Binns, Betsey Johnson and Miu Miu. I find inspiration from designers that have a fun whimsical aspect to their lines.

Are there any celebrities, bloggers, movies, TV, music festivals, etc., that are driving trends for you lately?
I follow La Carmina, a blogger from Japan. Her website is a great resource for finding new places to shop in Tokyo and around the world. Celebrities I’ve been watching lately are Cara Delevingne, Lana del Rey, and Iggy Azalea. And the 80s kid inside me is super excited for the JEM movie, especially for the fashion!

A to Z: AccessoriesTheShowShalom International was featured in Accessories magazine’s June issue: A look at who and what is hot now–in product, brands, stores, pop culture, business, social media, e-commerce, apps, runway trends, technology, start-ups, museum exhibits and much, much more!

To see the page, click here.


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