A to Z: Buxton

In What's New, Industry News by Accessories Staff

Buxton was founded in 1898 and soon became a highly respected leather goods manufacturer recognized for its quality leather goods.  Top-rated leathers and skilled craftsmanship were synonymous early on with the Buxton name. The company has always been quick to respond to the needs of the consumer.  When the dollar bill was resized in 1929, Buxton became the first company to resize the men’s wallet to accommodate the change.  Women’s wallets got an upgrade in 1938 when they were offered in bright colors and took the design and style of a woman’s wallet in a whole new direction.

The success of the first 116 years has led to many innovative designs.  In the past few years, Buxton has launched handbags and RFID wallets that solves the issue of cyber-theft, and was one of the first to be in technology related accessories, not to mention a first in organizational clutches.  It’s a simple lifelong proposition–offer creativity with features, price, quality and a prominent respected brand. Buxton recently expanded to another tier–Buxton Platinum–an elevated tier of distribution.

BuxtonAccessories caught up with Eric Lund, President of Buxton, to discuss the company’s past, present and future:

How long have you been with the company?

I have been with Buxton for 15 years and have tremendous support working with our team of professionals.

What is a typical day like for you?

It’s not 9 to 5!  It starts in the morning thinking about the day and perspective with a 10,000-foot view. As we move throughout the day, I take on more focused perspectives at 5,000 feet, making sure by end of day we are at ground level with accomplishments.

What is your favorite part of this industry?

The pace!  The juggling, “the challenge” of fashion brand  recognition.  It’s exciting to receive the proverbial  “AH HA, this is fantastic!” from our customer base.

BuxtonWhat have been some of the biggest challenges in the market lately?

Connecting with marketing channels that did not exist five, three, two, or or even a year ago.  Today you cross your T’s with Technology, dot I’s for Information and punctuate A’s for Analytics. The blogger has significant brand advocacy. Millenials! The teens to 30 year old customer is a $65 billion dollar industry. Web Technology! Web analytics.

How do you use social media and how has it helped your brand?

We use it to build awareness and brand advocacy as well as promotions.  It helps us find new followers and generate a direct conversation with them.

Does your company have any important milestones coming up?

Being a heritage company since 1898 has allowed us decades of re-invention, importantly maintaining our brand brilliance…for 116 years! Our next milestone is 2018–120 years–we will celebrate the power of this great American brand.

Are you launching anything new for Fall/Holiday 2014?

We are best in class in small leathergoods and our launch of a new license with Adrienne Landau accessories and handbags focuses well on our fashion leadership. Overall, it’s all about the mega trends:

  • Mixing of metallic
  • Leopard–resilient, still strong
  • Plaid & Menswear
  • Black & White
  • Floral Motifs
  • Animal Embossing: croco, ostrich, lizard, snake
  • Colors–oxblood red, navy blue, hunter green, grays

BuxtonWhich designers/runway fashion shows have been most influential for you in terms of planning your Fall/Holiday line?

Favorites are inspired by Celine, Mui Mui, Oscar de la Renta, Marc Jacobs, Burberry Prorsum.

Are there any celebrities, bloggers, TV, music festivals, etc., that are driving trends for you lately?

Celebrity endorsements are significant for Adrianne Landau – Nicky Minaj, Bryan Boy, Rhianna, Lady Gaga, Eva Chow,  Jessica Simpson,  Kourtney Kardashian, Olivia Palermo, Tina Fey, Halle Berry,   Melissa McCarthy.

Anything you would like to add?

Buxton is in distinctive creative mode. We believe in ideation: come up with an idea, build consensus for that idea and follow it through.

June 2014 Accessories A to Z coverBuxton was featured in Accessories magazine’s June issue: A look at who and what is hot now–in product, brands, stores, pop culture, business, social media, e-commerce, apps, runway trends, technology, start-ups, museum exhibits and much, much more!

To read this page, click here.


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