Brand development and media company Xcel Brands, Inc. has entered into a “definitive agreement” to acquire the C. Wonder brand, consisting of the “C. Wonder” trademarks and related designs and other intellectual property rights. Neither company would comment until the deal was completed.
Xcel Brands, Inc. is a brand development and media company engaged in the design, licensing, marketing and direct-to-consumer sales of branded apparel, footwear, accessories, jewelry, home goods, and other consumer products. Founded by Robert W. D’Loren in 2011, Xcel owns and manages the Isaac Mizrahi, Judith Ripka and H Halston brands, and also designs and distributes Liz Claiborne New York sold exclusively through QVC.
C. Wonder was founded by J. Christopher Burch (Tory Burch’s ex-husband) in 2011 offering women’s clothing, footwear, jewelry and accessories, housewares and home decor, gifts and more. The brand was the subject of a highly public legal spat between the two companies, claiming infringement on design (although not pricepoint). C. Wonder closed its 11 doors earlier this year.
Burch Acquisition, LLC, which is controlled by Chris Burch, acquired the C. Wonder brand (including its trademarks and related intellectual property rights) following its chapter 11 filing in 2015, in order to explore strategic opportunities to re-develop and expand the C. Wonder brand.