Accessories Magazine had the honor of picking the Best in Show for the WWDMAGIC Accessories Booth Awards. The best part? Surprising the winners on the show floor with engraved diamond paperweights and personalized bottles of champagne. Yes, there were tears! What we learned: Brands don’t need to invest a huge amount to step up their booth, stand out from the crowd, and tell retailers their story in a compelling way. Below, the winners of the February 2018 WWDMAGIC Accessories Booth Awards:
Best Overall Booth: DIFF Eyewear
DIFF Eyewear’s booth epitomized how to take a strong brand message and tell (and sell) it well. The booth did everything right, including a large back-lit logo set high so it could be seen from far away, multiple signage points stressing DIFF’s defining charitable story, two “selfie corners” with Instagrammable palm tree wallpaper, giant full-length mirrors for easy try ons, and a clean (not cluttered!) display of curated sunglasses on the shelves. The booth is the perfect example that less is more, and how to sell accessibly priced merchandise in an elevated environment.
Best New to Show: Graphique de France
This new and slightly snarky stationery brand was a hit for many reasons and a fabulous addition to the show. One, its bold pinks, neon oranges and pops of yellow were attention-getting yet tasteful, and stood out among the aisles of more expected wearable accessories. Two, boldly lettered empowering phrases begged to be instagrammed (GET IT GURL cosmetic cases; KEEP IT TOGETHER and EVERY DAY I’M HUSTLIN’ file folders; and our favorite: VINTAGE TEXT MESSAGE note cards). We particularly love all the office accessories, perfect for the increasing number of women setting up a home office. We now want to wipe our office desks clean—in one dramatic arm sweep—and set it all up with Graphique de France.
Best Display/Merchandising: Vayü Jewelry
Vayü Jewelry took a themed jewelry line and carried it through to every merchandising and display element of its booth. On its website, Vayü mentions “threading together the stories and cultures of a desert wanderer.” In the booth, founder and designer Georgia Hilton captured this spirit with lookbook images of models in the desert wearing her jewelry; displayed jewelry on wooden boards, hung a giant rope tapestry on the back wall, set small and large cacti around the booth, and set bold baskets and Southwestern throws and blanket pillows around for texture, color and trend. It was cozy, comfy and totally on point.
Best Collection: Made in the Deep South
As if you couldn’t tell by founder Michela Bruno Swafford’s awesome Alabama accent, this modern vintage line is indeed made in the Deep South. But its focus is so much more, both in scope and in time. Taking vintage jewelry items from hundreds of years ago, Made in the Deep South turns them into modern jewelry, always accompanying a hang tag to explain the story. In a world of fast fashion, we truly appreciate how each piece from Made in the Deep South is made by hand with love. And we love how they take the extra step to relay that story to the consumer.
Congratulations to all the winners, and make sure you up YOUR booth game for upcoming shows!