“World’s Cutest Dog” Becoming a Licensing Tycoon?

In Industry News, What's New by Jeff PrineLeave a Comment

Boo, the “World’s Cutest Dog”

New York—He boasts more than 6 million fans on Facebook, appearances on “Good Morning America,” his own calendar, a bestselling biography, an extensive wardrobe of doggie duds and an adorable teddy bear visage that has earned him the trademarked description: “The World’s Cutest Dog.”

If you don’t know by now, he’s Boo, a 5-year-old Pomeranian with a sheared coat whose raison d’être is “sleeping, eating and just looking absolutely adorable.”

Not only does Boo have the “cutest haircut ever seen on a dog” he’s quickly amassing license partners for an array of accessories and other merchandise.

Among them: Accessory Innovations which will manufacture and market Boo handbags, backpacks, totes rolling luggage, wallets and electronic cases; H.E.R. Accessories which plans to make and market a Boo costume jewelry collection and hair accessories; HYP for socks; and, SF Footwear for children’s shoes.

According to Knockout Licensing (www.knockoutlicensing.com), which represents Boo, those are new licensees in addition to ones with Enesco, Skinit, Jcorp, Somerbond, Audiology, Calendar Holdings, Chronicle Books, Evy of California, GUND, FouFou Dog, Innovative Designs, License 2 Play, Mighty Fine, Paladone, and Ripple Junction.

2013 may be the Year of the Snake according to the Chinese calendar, but we’re  thinking it just might well become the Year of the Boo, you know boo?



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