Woodbury Common Premium Outlets Fundraising to Fight Breast Cancer

In What's New, Industry News by Lauren Parker, Accessories Magazine

Woodbury Common Premium Outlets has rolled out its Spring 2018 More Than Pink movement in support of Susan G. Komen and the fight against breast cancer. As part of its pledge to donate at least $1 million each year in 2017 and 2018, during April and May more than 170 participating Simon Malls®, The Mills® and Premium Outlets® nationwide will again participate in fundraising activities.

More than 100 retailers are taking part a Discount Card Program, including Diane Von Furstenberg, Adidas, Furla, Dooney & Bourke, Kate Spade, La Perla, Lladro, Maje Paris, Pinko, Theory and Vineyard Vines. Shoppers who give a $10 donation to Susan G. Komen will receive a Discount Pass, available at Guest Services, providing 25% off one item at participating retailers. All Discount Pass donations go to Susan G. Komen.

“We are thrilled to launch our Spring 2018 More Than Pink initiatives and have been overwhelmed by the ongoing positive support this movement has garnered with our shoppers, retailers and employees to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths,” said Enna Allen, Simon’s Vice President of Brand Management.

From April 14 to May 20, visitors to Woodbury Common Premium Outlets will be able to participate in several programs to help support Susan G. Komen. Race for the Cure®: Race for The Cure® events will take place across the U.S. with local Simon teams participating to support the local Susan G. Komen Affiliates (and encouraging shoppers to join in by registering for an event near them). Woodbury Common Premium Outlets shoppers can join the Komen North Jersey Race For The Cure to be held on Sunday, May 6, in Jersey City, New Jersey. To register go to https://ww5.komen.org/raceforthecure/

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