Why L Brands is Giving Up On Henri Bendel

In The Daily Scoop by Lauren Parker, Accessories Magazine

Henri Bendel, who was born in Lafayette, Louisiana, in 1868, was “known for infallible taste,” and “was the first luxury retailer with an upper Fifth Avenue address, the first to hold a semi-annual sale, the first to offer in-store makeovers, and the first to stage a fashion show,” according to the retailer’s website. He founded his first store as a millinery in New York in 1895.

But the brand named for Bendel has reached the end of the line as owner L Brands’ moves to wind it down. The apparel conglomerate, which acquired the iconic brand in 1985, said last week that all Henri Bendel stores and its e-commerce site will shutter in January, including the Fifth Avenue flagship and smaller-format stores in 11 states, though they will have new merchandise for the holidays.

Read more at Retail Dive

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