Why All Retailers Should Be Happy About Prime Day

In The Daily Scoop by Lauren Parker, Accessories MagazineLeave a Comment

Prime Day, Amazon’s summer blockbuster sale that last year ran on July 11, stoked brands’ and retailers’ sales by an average 57%, according to online ad firm Criteo. Amazon’s own sales increased 60% during last year’s Prime Day, according to e-commerce analytics company Profitero, according to reports emailed to Retail Dive. The day itself delivered $2.9 billion in sales, Profitero said. Read more at Retail Dive