Why All Retailers Should Be Happy About Prime Day

In The Daily Scoop by Lauren Parker, Accessories Magazine

Prime Day, Amazon’s summer blockbuster sale that last year ran on July 11, stoked brands’ and retailers’ sales by an average 57%, according to online ad firm Criteo. Amazon’s own sales increased 60% during last year’s Prime Day, according to e-commerce analytics company Profitero, according to reports emailed to Retail Dive. The day itself delivered $2.9 billion in sales, Profitero said. Read more at Retail Dive