When Will the In-Store Experience Finally Improve?

In The Daily Scoop by Lauren Parker, Accessories Magazine

the bar is higher than ever to convince shoppers it’s worth their time and effort to actually head to a store. Brands and retailers are being forced to rethink the purpose of physical locations and 2018 will be a year of big investments in the physical channel — whether it’s Target rolling out more small-format concepts, The RealReal dabbling in pop-up shops or Sephora playing up interactive and informational technology. Read more at Retail Dive

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