When Will the In-Store Experience Finally Improve?

In The Daily Scoop by Lauren Parker, Accessories MagazineLeave a Comment

the bar is higher than ever to convince shoppers it’s worth their time and effort to actually head to a store. Brands and retailers are being forced to rethink the purpose of physical locations and 2018 will be a year of big investments in the physical channel — whether it’s Target rolling out more small-format concepts, The RealReal dabbling in pop-up shops or Sephora playing up interactive and informational technology. Read more at Retail Dive