As retailers aim to set themselves apart with in-house private brands, Bloomingdale’s has taken that concept to a whole new level with 100% Bloomingdale’s–an ambitious program whereby 1,000 exclusives (created by over 100 designers) are presented each season.
At today’s Fall 2016 preview press event, Bloomingdale’s showed the media how it works closely with accessories and apparel designers to develop unique designs that stay within the brands’ DNA but give Bloomingdale’s something unique for its customers.
There were definite themes, such as velvet, jewel tones, sequins and fur (real and faux) for the more glam customer, not to mention Millennials.
“Millennials really love the faux fur,” says Erica Russo, OVP Fashion Director, Fashion and Beauty. “They’re more eco-conscious and animal friendly, not to mention it comes in at a lower pricepoint.”
Then, capturing the athleisure trend, there were hoodies and felt sneakers with zippers. The glam did tip into this realm as well, with sequins on sweatshirts. A definite edgy vibe also appeared, with studs and grommets showing up on leather and suede handbags as well as apparel.
Some looks for Fall 2016: