New York—Today may be Halloween (happy, happy) but for the nation’s retailers this frolicking holiday means only one thing: the holiday sales season is starting.
Even year there’s the Christmas Creep moving more shopping and sales into November—and not just later for Black Friday. Analysts predict that promotions will begin early. Price-off coupons are already being emailed out for major shopping days such as Black Friday and Cyber Monday.
Speaking of time frames, retailers also don’t want to be caught in the same position as last year, when last minute shoppers paid extra for overnight shipping only to find their packages didn’t make it. The system was just, well, overwhelmed.
‘Shipping Offers Sooner Than Later’
According to Shop.org this week, more than half (56.6%) of retailers surveyed who plan to offer express two-day shipping say their deadline for guaranteed Christmas delivery will expire on or before Sunday, December 21 while the balance will end guaranteed two-day shipping on Monday, December 22.
“Consumers now have more tools at their disposal when it comes to connecting with retailers, and as online shopping continues to grow, more shoppers this holiday season will look for specific online promotions as a way to find the perfect gift at the right price,” said Prosper’s Principal Analyst Pam Goodfellow. “Possibly having learned from their procrastination last holiday season and with another shortened holiday calendar ahead of us, shoppers could start looking for those shipping offers sooner rather than later this year.”
When it comes to one-day express shipping, half (50%) are comfortable offering express one-day or overnight shipping as late as Tuesday, December 23 for a guaranteed Christmas delivery; three in 10 (30%) have set Monday, December 22 as the deadline for their one-day express delivery deadline.
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