New York—With less than a week to go, here’s what the latest surveys and speculation reveal about what kind of holiday season 2014 will have. First, Super Saturday, Dec. 20, will be the biggest selling day of the year—due to the fact that about half of the shoppers haven’t bought anything. They’re more likely to be men than women and they are more likely to shop in-store, perhaps because they fear late or missed shipping that plagued retail in 2013.
Those that did shop so far may have been looking for price-off promotions, but they have spent more. As a result, this year’s increases are slated to be higher than 2013.
While there’s plenty of shopping left to do, nearly one-third (32.8%) plan to buy their last holiday gift before Thursday, December 18, reports the National Retail Federation; 14.5% will look to Super Saturday (Saturday, December 20) to purchase their last gift, and 9.1% will wait until the very last minute and buy their last gift on Christmas Eve.
“Though millions of eager consumers jumped on early holiday promotions, there is still plenty of shopping left to do,” said Prosper’s Principal Analyst Pam Goodfellow. “Hurried last-minute shoppers will look for gift cards, clothing items, toys and other popular gifts from a variety of retailers, likely even hoping to win big with expedited shipping deals and extremely low prices online and in stores.”
Don’t procrastinate, however, on your reading. Here are the top 10 online articles of the week
- American Apparel Names Paula Schneider as CEO, Terminates Dov Charney
- Breaking Trends Pre-Fall 2015: Dior’s Shimmering Dolls
- Survey: More Than Half of Shoppers Typically Have Not Completed Their Holiday Shopping by Super Saturday
- Puma Taps Rihanna as New Creative Director
- NPD’s Marshal Cohen Takes a Peek at What’s Going on in Holiday Retailing
- Early Holiday Promotions Help Put Shoppers Ahead on Their Lists
- Breaking Trends Pre-Fall 2015: Nicole Miller’s Boho Tapestry
- Store Savvy: Nasty’s Gal’s 1st Store Takes the Brand from Clicks to Bricks
- Accessories Magazine’s ICE Awards with FIT Students Enters 2nd Year
- Breaking Trends Pre-Fall 2015: Tory Burch