Website ‘Wigs Out’ on Apparel, Accessories

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When they want to avoid a “bad hair” day, African-American women have for years turned to, a leading online source for lace wigs and full lace wigs. The website recently relaunched and now literally offers everything from head—or rather—“hair-to-toe.”

“Having provided lace wigs and hair extensions to tens of thousands of satisfied African American ladies, is turning its lace wig website into a comprehensive fashion site for black women and girls of all ages,” explains a spokesperson for the site. 

“Hair to Toe” For African American Women

Merchandise now includes apparel, handbags, footwear, jewelry, belts, hats and socks—all designed and marketed to black and Afro-Caribbean consumers. “With our decade of experience providing wigs and hair accessories for black women, we have gathered all their knowledge and experience to give black women a one-stop location for all their hair, clothing and fashion accessories,” the company says. Retail prices range about $14.99 to $189.

The website has carefully selected assortments all designed with the black woman in mind emphasizing colors, styles and designs aimed to suit darker skinned women.