Wanted: Southern Designers for Belk Stores

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

Charlotte, NC—New York may be the nation’s fashion capital but the South, now the country’s fastest growing region, has a heap of talent waiting to be tapped, too.

And those Southern designers—creators of apparel, footwear and accessories—are just who Belk Stores would like to have as new vendors.

Belk, Inc., the nation’s largest privately owned mainline department store company with 303 stores in 16 Southern states, is running a contest to find the new designers to add to its Southern Designer Showcase in time for its 125th anniversary.

“We are proud of our history as a Southern-based retailer and want to introduce even more great brands to our assortment,” said Arlene Goldstein, Belk’s vice president of Trend Merchandising and Fashion Direction. “We are looking for brands that represent the talented South and the modern, Southern style we deliver every day.”

Among the categories Belk is looking for designers in include women’s, men’s and kids’ apparel, shoes, and women’s accessories. Designers must live in Belk’s footprint of Southern states or have a strong connection to the region.

Winners To Appear in 125th Anniversary Ad Campaign

Designers, who must be 18 or older, will be asked to include photographs of up to 10 samples in their entries, along with a resume, bio, and write-up about why their looks are in keeping with Belk’s brand of “Modern. Southern. Style.” No fashion illustrations will be accepted.

Entry forms and directions for submission are available at www.belk.com/southerndesigner and are due to Belk by May 1. Finalists will be chosen by Belk’s panel of judges and notified by email June 1, that they are invited toCharlotte to present to Belk’s panel of judges on July 20.

Showcase winners will be notified the week of Aug. 6 and will have the opportunity to become a Belk vendor partner featured in Belk stores and on Belk.com in March through May 2013. In addition to being featured in Belk’s 125th Anniversary Celebration advertising campaign, all winning designs will be showcased on Belk’s Facebook page and a favorite will be voted on by Belk’s 300,000+ Facebook fans.

“Belk’s mission is to satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve,” Goldstein said.

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