Walmart’s First-Ever “Made in USA” Open Call is Underway

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

walmartBentonville, AR– For the first time ever, Walmart opened its doors to more than 500 manufacturers Tuesday at its world headquarters during the company’s first-ever “Made in the USA” open call. During the event, suppliers will meet with the company’s senior leaders and merchants to pitch their products for stores, clubs and online.

(To watch the general session webcast, go to

“In an unprecedented event, we are opening our doors and making our buyers available to meet with suppliers with one goal in mind: buy more American products,” said Bill Simon, president/chief executive officer of Walmart U.S. “When we buy new products, suppliers hire people to make those products. These American jobs build families and communities, and they help our country thrive. That’s really what our domestic manufacturing commitment is all about.”

‘This is Economics’

Over 10 years, Walmart will spend an additional $250 billion on products supporting domestic manufacturing and American jobs. Walmart will accomplish this goal by pursuing a multi-pronged approach that includes increasing what it already buys of U.S. manufactured goods, sourcing ‘new to Walmart’ U.S. manufactured goods, and supporting the re-shoring of manufacturing of the goods it currently buys.

“By hosting the open call, we will be able to discover new products that we didn’t know were out there,” added Simon. “We’re excited to find new items that will delight our customers at prices they can afford.  This is not a program or a promotion–this is economics. For many products, the math simply works.”

The Open Call is about more than just manufacturers pitching products. One of Walmart’s goals for the event is for people to leave better informed than when they arrived. To help achieve this aim, the company’s experts will host a series of educational breakout sessions on key merchandise topics, including:

  • Labeling and Packaging
  • Product Compliance
  • Sustainability
  • Supplier Administration
  • The Walmart Customer
  • Supplier Diversity

“Increasing Walmart’s purchases that support American jobs makes sense for our customers, our communities and our company,” said Michelle Gloeckler, Walmart’s executive vice president of consumables and U.S. manufacturing. “Our customers have told us they want to buy products that support their communities, and with changes in energy and automation processes overseas, it is increasingly cost-effective and efficient to manufacture closest to the point of consumption. We can better respond to trends and customer demand while providing great products at affordable prices.”

According to data from Walmart’s suppliers, items that are made, sourced, assembled or grown in America already account for about two-thirds of what Walmart U.S. spends to buy products.

Learn more about Walmart’s domestic manufacturing commitment at, and to find more details on becoming a Walmart supplier, visit

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