Visionworks Focuses on Younger Generations with Project Runway Junior Sponsorship

In Marketing, What's New, Industry News by Accessories Staff

Visionworks Project Runway Junior

Tim Gun acts as mentor to these middle and high school students competing in “Project Runway Junior”

San Antonio, TX—The ever-popular “Project Runway” has had its share of sponsorship and tie ins with the fashion industry. Now, its spin-off “Project Runway Junior” is getting the same treatment.

Visionworks, a national eyewear retailer with 700 locations, is partnering with Lifetime’s “ “Project Runway Junior.” For the two-part season finale, which airs Thursday, January 28, and Thursday, February 4 at 9 pm ET/PT on Lifetime, Visionworks plans a surprise twist to the final challenge. Joining Visionworks and Tim Gunn on the runway is a surprise special guest who will help guide the young designers through the finale of Project Runway Juniors.

‘Element of Surprise’

“We believe the right pair of glasses should not only flatter your face, they should make you feel confident in how you look and in everything you do,” said Jim Eisen, president/ceo of  HVHC Inc., and president of Visionworks.  “We’re excited to help Project Runway Juniors add an element of surprise to complete the first season of the show.”

In addition to the Visionworks runway challenge for Project Runway Junior finalists, the partnership will also include a grand prize of a full scholarship to FIDM, a complete home sewing and crafting studio provided by Brother, a feature in Seventeen Magazine and $25,000 in cash to help launch their line, as well as a $2,000 Visionworks shopping spree for the first ever Project Runway Junior winner.

www.visionworks.com

Groupon Names the Top 10 Cities with the Friendliest Local Businesses
Item of the Day: Joule