Vida Shoes Launches New JSport Brand

In What's New, Industry News by Accessories Staff

Jsport has been engineered to traverse individual terrains by delivering outdoor footwear that combines athletic and comfort elements into one hybrid product.

Jsport has been engineered to traverse individual terrains by delivering outdoor footwear that combines athletic and comfort elements into one hybrid product.

New York–Vida Shoes International, Inc. announced Thursday the launch of  JSport, a new proprietary label and addition to its family of footwear brands.

Led by General Manager David Jonah, JSport joins sister brands Jambu and JBU as part of the company’s Adventure Brand Group..

“Fashion-centric, comfortable and price conscious, that’s how we envision JSport as the brand of choice for the ever-active and powerful Millennial consumer,” said Vida Group Vice President Gabe Safdeye.  “We see a gap in the marketplace that JSport styling can fill, while also serving as another asset to the explosive growth we’ve enjoyed with the Jambu and JBU Adventure labels.”

For Spring ’16, JSport debuts simple, sport-driven styles in vibrant color palettes and sustainable designs for women, men and kids—“all at family friendly price points to encourage +1 purchasing.”  Seasonal lines will offer multi-tasking “hero” shoes and boots for “family weekend warriors,” trekking from work to play, day or night, in all climates.

JSPORT.com

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