Very Pashmina: ‘The Zappos of Scarves’?

In eCommerce, Industry News, What's New by Amanda RossLeave a Comment Homepage Homepage

Chicago—With its hundreds of styles and easy to use features, it’s easy to get wrapped up in Very Pashmina.

The e-commerce site,, launched just last month with the dream of “doing for scarves what has done for shoes.” Founded in 2010 by Matthew Oldham, the Chicago-based retailer focuses on providing cashmere scarves, pashminas, shawls and wraps to women around the world at the click of a button.

By focusing exclusively on pashminas and scarves, Very Pashmina ensures its top-level navigation and user-friendly interface make the search for the right scarf or pashmina simpler than other e-commerce sites. Oldham says his main focus is not just on the quality of the merchandise, but the usability of the site.

Focus Solely on Scarves, Shawls

Key styles are prominently displayed enabling the consumer to choose between diamond weave or whisper weight pashminas and patterned shawls. Customers can also refine their search–filtering by product, color, fabric, price, style, shape and designer. The intuitive shopping experience continues on the product pages with multiple photos showing the shawls and their packaging from different angles, as well as providing a styling and tying guide.

After visiting trade shows across the country and gaining feedback about quality, Oldham chose two renowned manufacturers for Very Pashmina–Johnstons of Elgin and Ezma of India. The online store features Johnstons’ stylish seasonal scarves, including ombre stripped, color blocked and ethnic ikat scarf designs. Very Pashmina stocks Ezma’s “Soufflé” range–a selection of whisper weight shawls. Ready for the fall and winter, the “Palette” range has thicker fabric and is available in 20 different colors.

In addition to these ranges, also stocks an assortment of patterned shawls including herringbone and checkered weaves, two-tone reversible shawls, and classic cashmere scarves originating from Tibet and Alashan. The retail prices range from around $50 upwards to $600 with an average of $150. The site allows consumers to select one or more price ranges from “Under $100; $100 – $200; or Over $200.”

With Very Pashmina’s commitment to “delivering only the highest quality pashminas and scarves” we have to ask, what’s knot to love?

–By Amanda Ross