Vans x truth Morph Culture-Changing Art into Bold Footwear

In What's New, Industry News by Accessories Staff

Vans teamed up with Brooklyn based artist Kevin Lyons.

Vans teamed up with Brooklyn based artist Kevin Lyons.

Washington–When it comes to teen tobacco use, truth believes creativity speaks louder than words. That’s why truth, one of the largest and most successful of national youth tobacco prevention, partnered with Brooklyn-based graphic artist Kevin Lyons to create a one-of-a-kind mural of monsters inspired by the generation that will end smoking once and for all.

The artwork was then turned into a limited-edition Vans shoe, released today.

Lyons painted the monster mural last month in Raleigh, NC–an area of the country with higher-than-average tobacco usage rates –and included empowering words submitted by teens across the country in support of truth’s award winning “Finish It” campaign. (see video below)

truth X Vans by Kevin Lyons - not just any old sneaker, but a piece of art you can wear. (PRNewsFoto/truth)

truth X Vans by Kevin Lyons – not just any old sneaker, but a piece of art you can wear.

With the teen smoking rate now at 7%, Lyons’ cartoon “monsters” shout out what this generation can do to end tobacco for good, and encourage others to join the movement. Phrases like “Let’s Make History!” and “We that generation” came to life across the mural – and can now be seen on the feet of teens everywhere.

The Kevin Lyons- designed Vans shoes are available in men’s sizes 6.5–13, women’s sizes 5-11 and boy’s sizes 3.5–6. They retail for $60 and are available at all Vans, Journeys and Journeys Underground stores in the USA.

truth’s “Finish It” campaign was launched in August 2014 to empower smokers and nonsmokers alike to make this the generation that ends tobacco use. www.thetruth.com