An Unexpected Retail Model: Fashion Showrooms Evolving Into Stores

In The Daily Scoop by Accessories StaffLeave a Comment

Snuggled down a side road near Angel, Islington in London is what looks like a store window, with a coffee shop inside. There are plants visible through the big glass windows and even a selection of glazed pastries set aside to entice consumers. The thing is, this is not your traditional shop floor. Beyond the entry point coffee machine, tables and plants, is the unexpected retail product: collections including brands that the sales and communications showroom Paper Mache Tiger represent. This is actually a showroom and shop combined in one. Read more at WGSN.

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