Uggs Aren’t Just Back: They’re Starting To Look More Popular Than They Have In Years

In The Daily Scoop by Lauren Parker, Accessories Magazine

A common question that seems to swirl around the Ugg brand is if it’s back or not. “If Anyone Can Make Uggs Cool Again, It’s Kyle MacLachlan and Kim Gordon,” reads a recent headline from W. “Are Uggs making a comeback?” asks VogueGQ just declares it: “Ugg Boots Are Back.” With celebrities such as Rihanna and Tiffany Haddish seen wearing the brand in recent months, the footwear line certainly has a way of attracting attention. But as for whether Ugg is officially back or not, the latest data from YouGov BrandIndex suggests the brand is in better shape with female consumers than at any point since the tool began tracking it in 2010. Read more at Forbes

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