Just in time for fall, UGG® (a division of Deckers Brands) has opened its newest flagship location at the Westfield World Trade Center in downtown New York City. The store features an updated retail design that celebrates the brand’s California inspiration. Within the 3,382-square-foot space, the brand offers a wide array of signature UGG products including footwear, outerwear, loungewear and handbags for women, men, kids and babies.
To fete the new store’s debut, the brand and Teen Vogue threw a one-of-a-kind, millennial-approved party. Guests enjoyed an exclusive shopping experience with Teen Vogue’s fashion director Rajni Jacques and style/accessories editor Christina Holevas, personalized style illustrations by Chic Sketch and complimentary footwear customizations. The event was kept upbeat with a lively music track by DJ Zev from Scratch Events and customers indulged themselves with savory light bites by Peter Callahan Catering.
UGG at the Westfield World Trade Center opens on the heels of launching the Fall/Winter 2017 UGG Collective. The brand’s global marketing campaign stars world-renowned actor Kyle MacLachlan and rock music legend Kim Gordon, among other real Californians.