New York–UGG Australia recently launched UGG by You, an online customization tool putting customers in control of the design process. The customization tool allows consumers to mix and match an array of color schemes on two classic styles, the UGG Classic Short sheepskin boot and the Fluff Flip Flop, through a user-friendly design tool. There are more than 11,000 color, outsole and trim combinations possible through the footwear personalization tool.
“UGG lovers have a unique, emotional connection with our brand, and with each pair they buy,” said UGG president Constance X. Rishwain. “With the holidays nearing, we were really committed to rolling out a way to allow our best customers to take to a new level their engagement with us.”
UGG by You will live exclusively on UGGAustralia.com and is available domestically in the United States at this stage. UGG by You gift cards will be sold in concept stores nation-wide, and the personalized UGG footwear will ship approximately 4-6 weeks from the order date.
UGG by You allows customers to customize UGG Classic Short sheepskin boots by boot color, binding, heel counter and outsole, with a possible 6,000 combinations made from those elements. Prices are $220.
In addition, customers will have the ability to customize the wildly popular Fluff Flip Flop with more than 5,000 color combinations. Price is $110.