Tune in to J.Crew Documentary This Thursday

In Industry News, People, Profiles, What's New by Lauren Parker, Accessories MagazineLeave a Comment

New York–Want to learn more about J.Crew CEO Mickey Drexler and how he turned around a stale specialty chain into a coveted retailer with a 2011 profit of $1.9 billion?

Tune into “J.Crew and the Man Who Dressed America,” premiering on CNBC this Thursday, May 24 at 10 p.m. (EDT)

The hour-long documentary follows the extremely detail oriented and hands-on (many say obsessive) CEO. Footage shows his involvement both on a macro level (working on international retail expansions) to micro (approving shirt buttons).

CNBC reporter David Farber and J.Crew CEO Mickey Drexler

“The world needs more micromanagers these days,” Drexler says to CNBC reporter David Farber.

Farber, who interviewed Drexler for the hour-long documentary calls him “one of the more interesting characters in retail.” Vogue editor Anna Wintour expounds on his influence, as does president and creative director Jenna Lyons.

The documentary tails Drexler from a retail selling floor to an Italian factory to his Hamptons home. Viewers will also see behind the scenes at the J.Crew Catalog shoot and the in-office process of which merchandise makes the cut for the season.

His management style is certainly unique (he installed a loudspeaker to broadcast to every room of the 290,000-square-foot headquarters,  so he can offer words of wisdom, request opinions on a catalog cover and just be extremely involved.

And as Wintour says: “J.Crew is a force to be reckoned with, and anyone who tells you otherwise is insane.”