Tuesday Will Be “One Day Without Shoes”

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Cleveland and Santa Monica, CA–After putting away your Easter bonnets, it’s time to take off your shoes on Tuesday, April 10, as part of TOMS One Day Without Shoes event.

The annual event asks people the world over to raise awareness for the millions of children around the world who live without proper footwear. TOMS’ concept is pretty simple–take off your shoes and when people ask about it, tell them why.

“Tell them how these children are exposed to injury and disease. Tell them that it prevents children from attending school in hopes of finding a way to have a better life,” says TOMS’ founder and chief shoe giver Blake Mycoskie.

To help get the word out—including to those you can’t see your bare feet in person—justWink app, mobile greeting cards by American Greetings Corp., partnered with TOMS One Day Without Shoes event on a collection of eight special edition app cards that not only remind people about the actual event, but how easy it is to take proper footwear for granted.

Get the Word Out with Card App, Too

This year you can send mobile greetings alerting friends and family to the role footwear plays in developing nations..

JustWink and TOMS also integrated these cards into the official One Day Without Shoes app to make April 10 event planning even more simple. JustWink will be adding new cards for participants to share their experience tomorrow, too.

“We’re excited to work with justWink this year and activate our community in a whole new way through this partnership, while at the same time raising awareness around the importance of shoes globally,” said Mycoskie. “JustWink has brought a really fresh and engaging perspective to an issue we take very seriously.”

In addition, justWink provided a set of paper cards for TOMS to distribute at local events and to thank participants and sponsors. Each card has a QR code on the back which directs the user to download the free app to help them send even more greetings.

The justWink app can be downloaded for free from the Android Market and iTunes App Store. www.just-wink.com

To find more information and get updates on One Day Without Shoes, visit www.onedaywithoutshoes.com .





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