Tudor Announces Lady Gaga as New Brand Ambassador

In What's New, Industry News by Accessories Staff

Lady Gaga will be the face of TUDOR’s new #BORNTODARE campaign.

Lady Gaga is Born This Way and TUDOR watches are Born To Dare. A match made in accessory heaven? The brand certainly thinks so, enlisting the outspoken pop star for its new #BORNTODARE campaign.

The campaign illustrates founder Hans Wisldorf’s mission for TUDOR watches to withstand the most extreme conditions, creating watches for the most extreme lifestyles, indeed. The ethos also tells of the brand’s reputation for innovating watch trends, like fabric straps and vintage-inspired models.

TUDOR Black Bay Red watch

In the first campaign image, Gaga wears the TUDOR Heritage Black Bay Red, featuring a 41mm stainless steel case and mechanical movement MT5602. The style retails for $3,350 on www.tudorwatch.com.

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