Tretorn Debutes the André 3000 Benjamin Spring 2018 Footwear Collection

In Footwear, What's New by Ann LoyndLeave a Comment

Debuted last week at ComplexCon in Long Beach, CA, Tretorn’s first-ever footwear collection by André Benjamin (a.k.a. André 3000) is available for sale today. The relationship between the iconic Swedish footwear brand and globally renowned recording artist, songwriter and style icon was kismet, and Benjamin’s collection was inspired by his personal collection to the show was he was going up in Atlanta.

“Growing up, we’d all put our personal stamp onto the blank canvas of the Nylite and I’d sketch out my own designs,” the artist says. “This collaboration felt like fun because it brought me back to that place of personalizing these original designs.”

From Benjamin’s original sketches to the completed line, the classic Nylite, a unisex style, has been infused with the style icon’s playful spirit and design sensibility. Until now, André’s prowess as a sketch artist and painter has most famously been seen adorning CDs from each album released by his Grammy Award winning, multi-platinum rap duo, Outkast. For the Tretorn collaboration, André has once again created original sketches that are being integrated into the capsule’s branding—from his ant logo on the box to sketches on the tissue paper inside.

“André’s playful spirit and bold style are highlighted in this spring capsule collection which brings [his] unique twist to Tretorn’s classic footwear silhouettes,” says Natasha Fishman, EVP Marketing ABG, owner of the Tretorn brand.

The “I André Benjamin will not draw in class” capsule collection features 10 unique designs including updates to the classic Tretorn styles. The sneakers include versions of Andre’s classroom daydream sketches brought to life. The “Candy Cane” featuring a striped piping twist, debuted exclusively at ComplexCon in limited-edition quantities on Nov. 4 in Long Beach, CA.

The full collection, out today, features styles inspired by Tretorn’s prep heritage with thick yellow and blue rugby-like stripes, purple terrycloth high tops, Velcro high tops, overdyed, and quilted materials with retail price points ranging from $85 to $250. The collection will roll out online at  followed by top tier specialty stores including Kith, Maketto, Rime, Shoe Gallery, and Wish in early December 2017. The full collection will launch across specialty and department stores in February 2018.

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