New York–Have a question for Tory Burch on the success of her fashion, accessories and lifestyle brand?
You can ask it at the Women’s Jewelry Association (WJA) Metropolitan Chapter’s annual “Spring Fling,” where Burch will be speaking.
The event, held Wednesday, May 18, from 6 pm to 8 pm, is open to both WJA members and non-members and is held in conjunction with Marie Claire magazine at the Hearst Tower in New York.
Burch will discuss building—and maintaining—a brand in today’s economy, drawing on her own experience of her eponymous brand, created seven years ago. Today, her collection includes ready-to-wear, handbags, shoes, eyewear and jewelry and is sold at 50 freestanding Tory Burch boutiques, toryburch.com, and over 500 department and specialty stores worldwide.
To put the growth in perspective, Marie Claire Editor-in-Chief Joanna Coles will then join Burch at the podium to discuss brand building in general and the challenges facing all designers today.
Guests will also get a preview of fall’s hot trends by Marie Claire fashion editors. Some lucky pre-registered guests will even get a private tour of the Hearst Tower, including a visit to the famed Good Housekeeping test kitchen, before the event commences.
“We’re delighted to be partnering again with Marie Claire and to present a speaker like Tory Burch, whose business acumen and fashion savvy will definitely resonate with our membership,” said Karen Janowski, co-president of the WJA Metropolitan Chapter.
Tickets to the event are $50 for members and $75 for non-members. For more information or reservations, visit www.wjam.memberlodge.com/events.
About Tory Burch
Tory Burch is an attainable luxury lifestyle brand defined by classic American sportswearwith an eclectic sensibility. It embodies the personal style andspirit of its CEO Tory Burch. Recognizing a void in the market for a designer aesthetic at an accessible price point, Tory wanted to create stylish yet wearable clothing and accessories for women of all ages. Launched in February 2004, Tory Burch iscarried at 50 freestanding Tory Burch stores across theU.S., Europe and Asia, www.toryburch.com and more than 500 select department and specialty stores worldwide.
About the Women’s Jewelry Association and the Metropolitan Chapter:
The Women’s Jewelry Association (WJA) Metropolitan Chapter is one of 12 regional chapters in the Women’s Jewelry Association, which features professional women in the jewelry, watch and related industries. Founded in 1983, the national organization is headquartered in New York City and offers members educational and networking opportunities, scholarships and grants, design competitions, an annual women’s business conference, and recognition programs, such as its annual Awards for Excellence gala. For more information about WJA, call 212-687-2722 or visit www.womensjewelry.org. For a preview of Metro’s upcoming events, visit www.wjam.memberlodge.com/events.