Top 10 Campaigns of the Season

In The Daily Scoop by Lauren Parker, Accessories Magazine

As social media becomes increasingly saturated, brands are vying for attention through more creative, conceptual — and most importantly, clickable — seasonal campaigns. Such is the case for Spring/Summer 2018, where fashion houses big and small took creative risks with their advertising to cut through the noise.

In Alessandro Michele‘s quest to push boundaries, Gucci’s “Utopian Fantasy” campaign was fully illustrated by Spanish artist Ignasi Monreal, whose imagination knows no bounds in this surreal mish-mash of mermaids, tigers and knights, all wearing Gucci clothing, eyewear and accessories. Read more at Business of Fashion

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