This New Company Is About to Make Fast Fashion Even Faster

In The Daily Scoop by Lauren Parker, Accessories Magazine

What if the guesswork could be taken out of the equation, and only the clothes that shoppers really wanted were manufactured? This is an approach that Choosy, a new fashion company, will try to hack when it officially launches in July. Choosy will sell clothes that reflect the most talked-about styles on social media — specifically, what celebrities and influencers are wearing. It will also get its merchandise to customers in under two weeks. Read more at Racked

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