Third Edition of MAGIC Japan to Run this April

In What's New, Industry News by Lauren Parker, Accessories Magazine

Opening Wednesday, April 25th UBM Fashion presents its third edition of MAGIC Japan, a 3-day premier trade event that connects women’s, men’s and children’s contemporary apparel, footwear, and accessory brands, as well as sourcing suppliers, to the leading retail buyers in Japan, Asia, and around the globe.

Running April 25th through April 27th, 2018 at the Tokyo Big Sight Convention Center in Japan, MAGIC Japan will be co-located with UBM-produced Licensing Expo Japan, which is the most-attended international licensing event in Japan for industry professionals.

MAGIC Japan, launched last Spring, will showcase a diverse selection of international brands, plus designers only be seen in Japan.  At least eight brands who have won the Tokyo New Designer Fashion Grand Prix will showcase their latest collections, including 2017 winners Phablic X Kazui and YON.  In addition, the Tokyo Fashion Award winner of 2017 “Children of the Discordance” will also be proudly showcasing their 2018 Fall/Winter collection.

A new “DENIM Zone” is launching this April showcasing what Japan is widely known for – denim.  With Kurashiki and Kojima in Okayama Prefecture being key hubs for denim brands and supporting factories, MAGIC Japan will host brands such as Japan Blue Jeans, Momotaro Jeans, Red Card (Dr. Denim Honzawa), and Graph Zero will exhibit for the first time, who are all joining this new “DENIM zone” area.

“After a successful MAGIC Japan launch in 2017, we are making the second step towards our objective to be THE fashion event in Asia,” says Hayato Ishihara, Director of MAGIC Japan. “The increase of American and European brands is something that was demanded from the Japanese and Asian buyers, and we are pleased to deliver that.”

MAGIC Japan attracts buyers from the top retailers across all regions of Japan, as well as China, Hong Kong, Korea, Taiwan, Singapore and other Asian countries. “By showcasing at MAGIC Japan, you are not just exposing to Japan, but multiple markets in Asia.”

A significant increase of North American and European brands is another attraction for buyers visiting the show from across Asia.  Over 30 brands from US and 15 brands from France and the UK will be exhibiting in the upcoming April edition of MAGIC Japan – most for the first time.

“Tokyo’s fashion community is both high energy and passionate, and we are honored to play a small part in it,” says Christopher Griffin, President, International Business Development, UBM Fashion Group.

MAGIC Japan and Licensing Expo Japan opens Wednesday, April 25th and will run through Friday, April 27th, 2018 at the Tokyo Big Sight Convention Center, 3 Chome-11-1 Ariake, Koto, Tokyo, Japan.

To learn more about MAGIC Japan visit:

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