MAGIC Report #2: WWDMAGIC Favorites

In What's New, Industry News by Lauren Parker, Accessories Magazine

Stay tuned for the upcoming reports on FN Platform at the Las Vegas Convention Center.

See our other MAGIC report on Project Womens and POOLTRADESHOW.

MAGIC is immense, spanning two convention centers and miles of aisles (just ask our step counters) showing the latest brands, new collections and ideas for Holiday and Spring 2019. We prevailed with lots of coffee, stylish walking shoes, camera phone and trusty notepads.  And while there’s always more to reflect upon that can ever fit into a post, today’s accessories report focuses on just some of the things we loved at WWDMAGIC at the Las Vegas Convention Center.

For more show pictures from this and future shows, please follow Accessories Magazine’s Instagram @accessoriesmag. From a heightened focus on experiences, both inside the booths and in the aisles, the various shows at MAGIC were more fun and educational than ever, with product presented in more immersive situations to drive home the brand message. Here, just a few of the many things that caught our eye.

THE TRENDS ARE ENDLESS

Gone are the days of just a few trends. Today’s consumer wants endless options and brands are more than happy to comply. Click here to see the 8 major accessories trends we called out at the show on oversized trend boards.

BRANDS UPPED THEIR BOOTH GAME

Brands don’t need to invest a ton of money to create a clever, eye-catching booth. A few (empty) cans of paint and some colored string go a long way to attract attention over to the Matty M and Willow & Clay booth.

INSTAGRAM POSTS MAKE THE BEST WALLPAPER

It always surprises us just how few brands actually promote their Instagram handles or hashtags at trade shows. Not only is Instagram “wallpaper” a way to how multiple images at once and promote the brand, but it’s also a way to engage retailers to follow you and join the conversation.

A VINTAGE VIBE IS A BEAUTIFUL THING

Australian brand Sun Jellies created wallpaper inspired by vintage ’70s sheets, casting a washed out, sunny vibe for it beachy line of plastic mesh bags. Photos of camper vans on the beach rounded out the mood.

THE ’90S MADE A HUGE COMEBACK

From fanny packs to fishnets worn under shorts to overalls and mini sunglasses, the ’90s were back big time on the show floor. Click here to see the full lineup! This included ’90s-styled mannequins and a fun fashion/pop culture timeline.

WORDS MATTER…

Show newcomer Bienali came on bold with its Express Yourself grouping of vegan leather “graffiti” handbags with strong statements. Sayings include MY BODY MY BUSINESS, MORE IS MORE IS MORE, MAKE LOVE NOT WAR and REAL IS RARE. As more women get involved in messaging, from simple word statements to full-out protest marches, these bags are meant to be seen…and heard!

…AS DO ANIMALS

Coaliton LA has teamed up with PETA for a line of animal-friendly and cruelty-free items that ‘GO WITH THE FAUX.’ The concept is that no animal needs to be harmed for the sake of fashion, and these “faux leather” jackets take the vegan leather concept to the next level with a loud-and-proud message. As retailers in many California cities (San Francisco, West Hollywood, Berkeley…) have already been banned from selling real fur, Los Angeles might be next in the crosshairs. All this raises awareness about animal cruelty and brands that focus on animal-free products.

FLAMINGOS BECAME FASHIONISTAS

Not sure when this gangly Floridan bird got cool, but somehow pink flamingos are riding the fashion wave. From left: Ty launched full-on plush flamingo handbag with sequin body as part of its foray into handbags and footwear; Mexican label Pink Revolver added beaded embroidered flamingos with onto its woven clutches; and OMG Accessories added flamingos to its stable of unicorn, mermaid and cat print backpacks and bags. Here, faux fur looks like “feathers” for added dimension.

PUGS WENT ON POINT

WWDMAGIC newcomer Oribagu showed animal face bags that were creative and striking and even set to change shape as the bags got more stuffed. The vegan leather line featured a multitude of animals, everything from rhinos to gorillas to bulldogs, but we love these cute pug clutches and satchels. “Ori” stands for origami (“folding papers” in Japanese), while “Bagu” (originally spelled as “Baggu” in Japanese) means bags. The line takes an ancient art and makes it modern with clutches, satchels and oversized backpacks. Retails: $70 to $200.

EVEN BACKPACKS WENT RETRO

Mustard yellow? Wide-wale corduroy? Ready to wear and accessories company Valfre hit the trend on both counts, bringing us back to the 70s. Heart buckles add a touch of whimsy.

WWDMAGIC

WARRIORS WEAR PINK

Cause marketing jewelry brand Kate Mesta just signed with the National Breast Cancer Foundation to create a licensed line of dog tag jewelry, giving 5% of proceeds back to the campaign. All dog tags are purchased from the military and are hand painted with a pink patina for a one-of-a-kind result. The tags retail for $48 while hand-cut pink patina bracelets are $28. Words like HOPE, FAITH, FIGHTER and SURVIVOR let anyone wearing this say to the world: “I wear this dog tag and fight like hell every day.”

ON:LINE IS EVEN BETTER THAN ONLINE

Online marketplace Fashion Go got a physical incarnation at WWDMAGIC with its first-ever on-site booth. The ON:LINE space featured 33 brands, all new to WWDMAGIC, with curated samplings from each brand. Retailers could then see the rest of each respective collection via iPads. If you’ve been following our Kelly’s MAGIC Monday style reports each week, you’ve seen how these brands hit all the trends! See ON:LINE Trend Report from A to Z.

IT’S ALL ABOUT BROOKLYN

Headwear and fashion accessories company Magid introduced its new line of hats called Williamsburg Hatters, featuring faux Brooklyn baseball teams based on the region represented. A fun unisex line, the company had a blast coming up with the fictional names. “Teams” include Brooklyn Heights Judges (because of the Court House proximity), Bedford Avenue Frenchies (because everyone has French Bulldogs), Bay Ridge Brawlers, Bushwick Bruisers, Driggs Rail Riders, Brighton Bathers, Sunset Park Setters. Retail: $32.95.

IF IT DOESN’T MULTITASK, MOVE ON…

From Kimberly Lynn’s 10-in-1 handbag to Olive and Pique’s 4-in-1 hat/neck wrap, it’s clear that consumers want their accessories to do more than just one thing. This knit item can be spiraled and stretched out for a beanie (with hole for ponytail), scrunched down for headbands of varying thicknesses, or worn around the neck as a wrap. Ditto the knit beanie hats at Alex Max, which featured detachable fur pom-poms for a cleaner, alternative look, not to mention ease of washing. Retail, $29.

WWDMAGIC EVEN WATER BOTTLES CAN MULTITASK

At GLAM, WWMAGIC’s growing beauty area, silicon water bottles by bkr got even better. With a focus on hydration, the company has launched  beauty line called bkr Paris, and the first release is the Water Balm, a glossy balm featuring rose, algae and essential biolipids. The best part? The balm disk snaps right into the water bottle cap, so users can always be hydrated inside and out.

JEWELRY GOT ZIPPY

Japanese brand Perso launched at WWDMAGIC with a line of zipper jewelry that ranged from earrings to bracelets to necklaces. From zipper teeth to the pulls, the line went all in with this trend. The designer studied fashion before becoming a jewelry designer, so it was no wonder that tape measures and zippers factor prominently into the jewelry line!

WE NEVER TIRE OF POSITIVE REINFORCEMENT

Tell us we’re fierce, tell us we’re pretty… we can’t get enough! From this beige cosmetic case from Orchid Love (above) to the purple Breakups to Makeup (below) everyone is going to smile when picking up these bags!

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