The Sak's Betty Sue collection

The Sak’s Betty Sue Collection Gives Back in 9/11 Memory

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The Sak's Betty Sue collection

The Sak's Betty Sue collection gives back in memory of 9/11

San Francisco–Yes it’s been almost 10 years.

This September 11 marks the 10th anniversary of the 9/11 terrorist attacks in New York and The Sak is doing what it can to ease the pain. The handbag company is donating a portion of the proceeds from the sale of its iconic crochet flag themed Betty Sue collection to The Brooke Jackman Foundation.

The Brooke Jackman Foundation honors the memory of one of 9/11’s fallen heroes by helping kids achieve their full potential through literacy programs.

“With our headquarters based in New York City, the events of 9/11 really hit home,” says Mark Talucci, Co-Founder of The Sak Brand Group. “We are passionate about helping children, the future of our country, and as a company we are continuously looking for ways to give back. This is a cause that is very close to our hearts.”

The Betty Sue crochet collection includes a crossbody, malboro, placemat (set of 4), medium cosmetic case and decorative pillow. The collection retails for $17 to $39.

About The Brooke Jackman Foundation: This non-profit organization aims to improve literacy among at-risk children in the New York area. Founded in response to the 9/11 attacks that claimed the life of 23-year-old old Brooke Jackman, the foundation gives out thousands of “Brooke’s Books” and “Brooke Packs” annually, and establishes libraries and literacy programs for underprivileged children, including victims of domestic violence and children living in homeless shelters. They provide over 10,000 books to kids annually and have distributed nearly 100,000 books since the foundation began in 2001.

About the sak: the sak brand karma is free spirited. Peace and harmony among all things is interwoven into our spirit and our deep rooted brand heritage. Our bags complement your easy going style taking you from work to the weekend effortlessly. the sak bags and accessories can be found at department stores including Macy’s, Dillard’s and Nordstrom’s as well as online at

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