The Sak & Sakroots Expand Into Jewelry

In Industry News, What's New by Lauren ParkerLeave a Comment

jewelry_1San Francisco—The Sak Brand Group is becoming quite a lifestyle brand.

While the company initially started with handbags (and is now sold in more than 4,500 department stores across the national and more than 850 specialty stores), it has branched into various accessories classifications at a rapid pace, with fashion jewelry being the newest.

The jewelry falls on the heels of the recent coldweather and fashion accessories licencing launch with The Accessory Collective.

“In 2012, we began evolving our brands into lifestyle collections—adding footwear, tech accessories, travel, home and most recently, hats, scarves and belts,” says Mark Talucci, co-founder/ceo of The Sak Brand Group. “Jewelry was a natural extension for the brands. Our customers asked for it.”


Copy of jewelry1_cropThe Sak Brand Group is partnering with New York-based Almar Sales Company to translate its “casual, California-cool attitude” into fashion jewelry. Mara Perlmutter, former Group President of Jones Jewelry Group, is now at Almar leading this initiative.

Jewelry will capture a cool, modern 70s vibe with lots of hammered metals and bohemian touches. The line includes studs, dangles, hops, teardrops, bib necklaces, pendants, beaded necklaces, threaded bracelets and more. Signature batik patterns, strings, beads, leathers and colors will tie in the jewelry to the rest of the brand. The Sak jewelry will retail from $24 to $100.

Creating harmony with the brand, The Sakroots jewelry collection is inspired by peace, nature and music, and fall collection will feature popular Sakroots prints: Peace, One World and Flower Power. Retails, $19 to $48.

Elliott Lucca Launches Re-Branding Campaign

In other news at The Sak Brand Group, Elliott Lucca has unveiled its new branding campaign “The Art of the Weave,” which speaks to its heritage centered around its signature woven texture. The company’s original rattan bag from Bali in 1989 kicked off the company’s direction.

EL-logoThe new logo features the iconic “Bali Knot” and a softer, handwritten logo.

“Elliot Lucca’s new identity reflects the authentic, hand-crafted details that made the brand what it is today–
effortlessly chic using textured wovens and exotics inherent to the brand’s heritage,” says Talucci.



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