The Sak Brand Group Expands Classifications

In Industry News, What's New by Lauren Parker, Accessories MagazineLeave a Comment

New hats and scarves by sakroots

San Francisco—What started with a simple crochet Tightweave handbag under The Sak brand is rapidly turning into a lifestyle company spanning numerous labels and growing classifications.

The company had already introduced artist print rain boots and casual footwear under its sakroots division in recent seasons, not to mention an increasing array of cosmetic cases and tech accessories, but it’s looking further ahead.

The latest introductions are stand-alone footwear collections under The Sak and Elliott Lucca, as well as hats and scarves launched under the sakroots label and retailing for $20 to $25.

Right In Step

Footwear will be a significant push for the company.

“Our footwear collections are fresh, modern and reflect our 20 year brand heritage as a House of Texture,” said Mark Talucci, Co-Founder & CEO of The Sak Brand Group. “As with our bag brands, they appeal to an attitude not an age and are authentically designed with our brand and customer top of mind.”

Footwear lines include:

The Sak: Shoes feature The Sak’s natural approach, featuring wood, cork and crochet braided details seen on boat shoes, wedges, ballet flats, sandals and more. Retails are all under $150.

Elliott Lucca Ashley shoe

Elliott Lucca: Under Elliott Lucca, a leather house brand, thefootwear launch incorporates custom hardware and design details from the handbags. The day-to-night collection includes heels, loafers, ballet flats, sandals and wedges with woven and braided leather details. Featuring soft leathers with lots of texture, the collection retails under $200.

Sakroots: Retailing under $50, the bright and vibrant sakroots footwear collection incorporates original artwork from the company’s artist circle gallery of prints. Styles include rainboots and flip flops.

Crochet boat shoes by The Sak

The Sak Crochet Kicks:  A  throwback to the company’s 20 year heritage in crochet, the laid-back, casual styles feature signature crochet weaves in solids and stripes and retail for under $100.


About The Sak Brand Group

The Sak Brand Group is one of the largest accessory companies in the US and International, offering multiple, highly differentiated handbag, footwear and lifestyle brands, through specialized points of distribution. The Sak Brand Group designs and manufactures four distinct accessory brands – The Sak, Elliott Lucca, sakroots, and Lina. Our brands are sold in more than 4,500 department stores across the nation and in more than 850 specialty stores. We are also sold across the globe in 24 international markets.