The Odd Couple: Millennials and Couture

In The Daily Scoop by Lauren Parker, Accessories Magazine

Couture and Millennials may seem an unlikely pairing, but the first generation to come of age in the fast-fashion world has been seduced by the art of the couturier – and are driving the tradition into the 21st century. Thousands of hours of exacting embellishment, a schedule of fittings and wait times of up to 12 months for a single dress: the old-world traditions of haute couture, at first glance, do not appear to speak to our express age of three hours from click to collect. Yet the percentage of Millennial couture clients worldwide is growing, and fast. Read more at British Vogue

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