The business of selling products in retail stores is facing many challenges. One of the most fundamental is: What should a retail store be? That used to be simple — stores have stuff and they want to sell it. Now, technology and cultural changes have caused us to question how it should be done, stores need to rethink the best way to serve customers and what functions should a store serve?
Lest you think stores are going away, keep in mind that no one has created a more effective mode for converting browsers into customers and building brand loyalty than physical stores. So no, stores are not vanishing. But they are going to change and right now no one knows exactly how. We are going to see more new ideas, more experimentation, more adaptation of concepts than ever before.
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