The ‘Friends’ Trend: ’90s Fashion Revival for Back-to-School Season

In The Daily Scoop by Lauren Parker, Accessories Magazine

Urban Outfitters Inc (URBN.O), American Eagle Outfitters Inc (AEO.N) and other retailers are filling stores with styles from the 1990s in a bet that fanny packs, chunky-soled sneakers and high-waisted “mom jeans” will lift back-to-school sales.

U.S. apparel retailers, hurt by more consumers shopping online and declining mall traffic, have been starved for a major new fashion movement to entice finicky millennial buyers.

With back-to-school spending expected to rise due to a strong economy and high consumer confidence this year, retailers are hoping renewed interest in ‘90s fashion will fuel a recovery in the sector after several quarters of sales declines.

Read more at Reuters