THAKOON ADOPTS A ‘SEE-NOW-BUY-NOW’ APPROACH FOR ITS NEW YORK FASHION WEEK COMEBACK

In The Daily Scoop by Accessories Staff

After taking a short hiatus from NYFW, designer Thakoon Panichgul is officially back in the Fashion Week circuit. But this time around, Panichgul decided to adopt a “see-now-buy-now” approach for his show, featuring styles that will be available immediately for Fall 2016. Panichgul is just among the designers who are starting to use this as a business strategy, which includes the likes of Tom Ford and Christopher Bailey. Read more at FashionUnited

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