Teens Are Turning Their Backs on Nike

In The Daily Scoop by Accessories StaffLeave a Comment

Consumers are fickle, especially when it comes to apparel trends, and teen loyalty is likely the most tenuous of all, so Piper Jaffray’s research tracks movement that could change on a whim. Still, Nike is suffering from teens’ changing attitudes. In fact, Nike, Ralph Lauren, Steve Madden, UGG (Deckers), Fossil and Michael Kors saw the largest declines among major brands, according to the survey. Read more at Retail Dive.

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