TechStyle Fashion Group Creates Tech Platform To Launch Fashion Brands

In The Daily Scoop by Lauren Parker, Accessories MagazineLeave a Comment

Technology may be fashionable, but can fashion be driven by technology?  Certainly fashion has moved into ecommerce in a big way, representing some $80 billion in online sales.  Yet this is still mostly a traditional business sold through a digital channel. Could a fashion brand be built for the digital world? “My co-founder Don Ressler and I thought with the world moving to e-commerce for fashion there had to be a better way of building brands digitally first and really leveraging this new e-commerce marketplace,” says Adam Goldenberg, Co-founder and CEO, TechStyle Fashion Group. “We had to completely reimagine the fashion industry to do it.” Read more at Forbes