TechStyle Fashion Group Creates Tech Platform To Launch Fashion Brands

In The Daily Scoop by Lauren Parker, Accessories Magazine

Technology may be fashionable, but can fashion be driven by technology?  Certainly fashion has moved into ecommerce in a big way, representing some $80 billion in online sales.  Yet this is still mostly a traditional business sold through a digital channel. Could a fashion brand be built for the digital world? “My co-founder Don Ressler and I thought with the world moving to e-commerce for fashion there had to be a better way of building brands digitally first and really leveraging this new e-commerce marketplace,” says Adam Goldenberg, Co-founder and CEO, TechStyle Fashion Group. “We had to completely reimagine the fashion industry to do it.” Read more at Forbes

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