Taylor Swift’s Next Hit: Keds for Spring

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KEDS TAYLOR SWIFTLexington, MA—Taylor Swift has proved herself no one-hit wonder on the music charts…and in footwear too.

The latest collaboration between Keds and seven-time Grammy winning, multi-platinum singer-songwriter and style icon is launching this month.

“I think it’s fun to experiment with your style. Shoes are an opportunity to add a pop of color or something unexpected,” said Swift.

The new prints were inspired by Swift and reflect many of her favorite ways to make a style statement, but with a fun twist. Polka dots are oversized, nautical stripes are tied with delicate bows, classic chevron has a playful scribble edge, and this season’s signature floral is a vintage take on a blooming peony. Rounding out the new prints is an animated songbird in flight signifying “the freedom that comes with taking your own path.”

The color palette is a mix of dandelion, indigo, high risk red, aqua, coral and sky blue. Finishing touches include trims and laces in coordinating colors, and a special charm in one of two styles: a silver heart featuring Swift’s favorite number, 13, or a guitar pick in antiqued brass with Swift’s logo inscribed in the middle.

“Taylor has such a unique fashion point of view that’s rooted in timeless silhouettes, but her take is always very modern,” said Rick Blackshaw, president, Keds. “Sometimes a subtle tweak can make all the difference, and this idea inspired us to reimagine familiar prints in fresh ways.”

The Taylor Swift for Keds collection will be available at retailers worldwide this month with select exclusive styles on Keds.com, TaylorSwift.com, Nordstrom.com and Journeys.com. All styles are $50.


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