Target’s Studio Connect Actually Looks Like Instagram

In The Daily Scoop by Lauren Parker, Accessories Magazine

Studio Connect is an app developed inside Target used to connect the Target design team to the customer they’re designing for, informing projects like its ambitious new Made by Design line of housewares. Not just anyone can join the service. Target keeps the group at roughly 600 members (that’s 0.002% of its 30 million weekly shopper base). Each member is personally invited to take part, and they’re recruited via online research and receipt polls. They are not paid for the service, but can earn points toward discounts and gift cards. The larger incentive is that these fans get to be part of a feedback loop, seeing and sometimes trying products early, while encouraging Target to develop products that they will love to buy. They get to help shape Target into the Target they want. Read more at Fast Company

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