For Target, a new year comes with a new appointment.
Just recently, the Minneapolis-based retailer promoted Rick Gomez to the position of new chief marketing officer (CMO). Effective January 29, Gomez will rise to the ranks from his previous position as senior VP for brand and category marketing.
“Rick has a deep understanding of the retail marketplace and brings an analytical, strategic, and collaborative approach to the work he leads to reach our guests and drive the business,” said Brian Cornell, Target’s chairman and chief executive, in a statement. “Rick is a very talented marketer whose leadership will be critical as we continue to refine our marketing efforts and reach our guests in new, relevant ways.”
Gomez has been with Target since 2013, following marketing positions at companies like Quaker Oats and MillerCoors. In his tenure at Target, Gomez has been handling Target’s marketing programs and media strategies, among other branding related tasks.
Since late last year, Gomez has helped Target push its holiday campaign after his predecessor, Jeff Jones, left the retailer in September to join the ride-service company Uber as president.
Gomez’s promotion comes in as Target looks into bolstering its business. Despite a growing online business, various news articles state that stores reported sluggish holiday traffic and weak sales.