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EXPERT OPINION: THE MACY’S 100 AND ITS COLLATERAL DAMAGE

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Industry Experts

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer.  She is president of Unity Marketing, a marketing consulting firm she founded in 1992. In a recent blog post, Danziger  projects some of the potential affects of the recently announced Macy’s closings.   Following …

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Latest Affluent Consumer Tracking Survey Reveals Uptick in Spending

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Stevens, PA—Finally some good news for retailers—those that cater to more affluent consumers that is. The good news is that affluents increased their average three-month spending on high-end or luxurygoods and services by 3.2% overall, according to the latest from Unity Marketing. Even better news is that affluents’ consumer confidence …

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Expert: Why Some Retailers Will Opt Out of Black Friday

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Industry Experts

Stevens, PA–REI, a co-op retailer whose members pay a fee to belong, got unimaginable publicity with its announcement that its stores will remain closed on Black Friday! #OptOutside–which encourages its members to spend the day with family and friends enjoying the outdoors–is perfectly on-brand. But even more important, it got …

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Expert Opinion: How to Entice Holiday Shoppers This Year

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Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer.  She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Here, she discusses what the NRF’s downgraded retail forecast means for retailers this year. This article is reprinted …

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Expert Opinion: What Does a Neiman Marcus IPO Signal for Affluents

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Industry Experts

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer.  She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Here, she discusses the Neiman Marcus IPO and what it might be signaling for the luxury customer. Neiman …

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Scrooge Syndrome: Affluents’ Confidence Dips to Great Recession Lows

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Industry Experts

Stevens, PA–Call it the “Scrooge Syndrome.” The consumers who have the money–and loads of it–are worried about the economy and therefore cutting back on their spending. The LCI, Unity Marketing’s measure of affluent consumer confidence, dropped to 46.4 points in October 2014, marking a sharp drop in affluent’s consumer confidence …