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UGG FW17 Campaign Features Real Californians

In What's New, Industry News by Lauren Parker, Accessories Magazine

UGG has released its Fall/Winter 2017 campaign featuring a cast of Californian photographers, musicians, actors, artists, surfers and skaters who embody the brand’s spirit. According to UGG, the campaign celebrates people who are “provocative, progressive, free-spirited, sensual, optimistic and warm.” Each season, UGG selects groups that represent the brand, and in …

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FORMER UGG PREZ JOINS VIONIC

In What's New, Industry News by Accessories Staff

Having seen UGG President Connie X. Rishwain lead the brand’s growth from a $10 million niche surf brand into a $1.5 billion global lifestyle brand, let’s see where she takes footwear brand Vionic. Rishwain has just joined Vionic in a new role as President of its global business where she will oversee product, marketing …