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Shopping Study: Not All Social Media Sites Are Equal

In What's New, Industry News by Accessories Staff

Denver—Facebook may be generating the lion’s share of social media-driven shopping sessions, but Pinterest is driving the highest average spending per online shopping session. Perhaps because Pinterest’s image-oriented interface and curated content appear to be more effective than 140-character tweets in driving traffic to retail sites. That’s what RichRelevance, a …

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Store Savvy: Holiday Hit List

In Marketing, What's New, Industry News by hans

A spot check of retailers around the country revealed ‘cautious optimism’ in the air and an intense hunt for newness. We check the list twice. NEIMAN MARCUS Ken Downing, Fashion Director A new lady: The idea of ladylike polish for women of every age is tremendous and it’s influencing everything, …