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Life of Kylie Premiers on E! This Sunday

In What's New, People by Ann Loynd

One of the most influential of all influencers, Kylie Jenner is finally stepping out on her own—her own TV show that is. Premiering this Sunday on E!, the premise of “Life Of Kylie” is to unveil the star behind the Instagram (with a whopping 96.2 million followers). Whether you’re a …

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Visionworks Focuses on Younger Generations with Project Runway Junior Sponsorship

In Marketing, What's New, Industry News by Accessories Staff

San Antonio, TX—The ever-popular “Project Runway” has had its share of sponsorship and tie ins with the fashion industry. Now, its spin-off “Project Runway Junior” is getting the same treatment. Visionworks, a national eyewear retailer with 700 locations, is partnering with Lifetime’s “ “Project Runway Junior.” For the two-part season …

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Survey: Average Super Bowl Fan to Spend 14% More for Patriots/Seahawks Match-Up

In What's New, Industry News by Accessories Staff

Washington—While “Deflategate”—allegations that the New England Patriots used deflated footballs during last weekend’s AFC championship games—may threaten to overshadow the Patriots’ Super Bowl matchup with the Seattle Seahawks, but so far consumers are hyped over the Sunday, February 1, matchup for Super Bowl XLIX. So much so that they plan …