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Swarovski Announces Joint Collection With Chamilia

In Industry News, Marketing, What's New by Lauren Parker, Accessories MagazineLeave a Comment

Minneapolis–Swarovski is adding-a-business as fast as you can say add-a-bead. The fifth generation, Austrian-based Swarovksi crystal company has announced a co-branded, personalized beaded jewelry collection with add-a-bead company Chamilia. Co-Designed While Chamilia has incorporated Swarovski Elements crystals into their collections before, this is unusual in that it’s a co-branded collection. …

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Item of the Day

In Item of the Day, What's New by Accessories StaffLeave a Comment

Excuse me passenger on the subway, your music is so loud your ears look like they’re on fire?! Nevermind, it’s just the DEOS Swarovski-encrusted ear phone covers you’re sporting today. But what if you’re not into that sizzling salsa tomorrow? Not to fret, this New York-based company has hundreds of styles and …

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Swarovski Expands Licensed Boutique Model at Airports, Casinos

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

New York—Airports and casinos are about to get a bit more sparkly. Swarovski fashion jewelry company is aggressively expanding its licensed retail boutique model, targeting high-traffic airports, casinos, malls and hospitality locations. The boutiques will offer Swarovski’s full range of fashion jewelry, watches, home accessories and décor objects. While Swarovski …